Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from 20twentystore.com (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

For a full list of the cookies on our website, visit our Cookie Declaration page.

How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).  We also use this information to promote our products and services through email marketing campaigns and online retargeting adverts through Google Ads.

Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Our marketing emails are sent using Mailchimp. We collect email addresses that consent to email marketing through our Shopify checkout and send them to Mailchimp. We also use Sumo to collect email addresses through pop-ups on our website. All email marketing we send you include an unsubscribe button.

We use Klarna as a payment method. Klarna on-site messaging uses cookies to show marketing messaging to shoppers. We also use cookies to understand how the service performs, such as its impact on conversion or average order value, and to improve performance on your website. These cookies are categorized as marketing cookies.

Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing advertising of Klarna products the next time the user will browse the merchant’s website offering Klarna products, and for analytics purposes.
Persistent marketing and analytics cookies:
These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that user returns to the merchant. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour.
By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. No information connected to the cookies is shared with any third party.

The user’s consent and revocation of consent:

Setting cookies for marketing purposes is subject to the user’s consent, which will have to be obtained before the cookies are set on the user’s device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. More information on how to adjust the settings can be found in the browser of device reference information, and on aboutcookies.org.

About Klarna:

Klarna Bank AB (publ) is subject to Swedish Data Protection legislation, and is the data controller for the purpose of processing the personal data as described above. Klarna has a Data Protection Officer and several lawyers specialised in data protection. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at [Please choose the email address relevant for you market: [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]], [[email protected]]]. Please visit www.klarna.com for more information about Klarna, and how Klarna processes personal data.
 
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

VAT Compliance and Data Collection
To ensure compliance with European Value-Added Tax (VAT) regulations, we use a third-party service provided by EAS Project (easproject.com) for VAT reporting. This service collects and processes certain sales data from our checkout process solely for the purpose of VAT reporting to European tax authorities.
The information collected includes:

• Transaction details (e.g., product or service purchased, amount paid)
• Customer information (e.g., billing and shipping address, VAT identification number if applicable)

Purpose of Data Collection
The collected data is used exclusively for:

• Calculating and reporting VAT owed to European tax authorities.
• Ensuring compliance with relevant VAT laws and regulations

Data Security
EAS Project employs robust security measures to protect your data during transmission and storage. We have entered into a data processing agreement with EAS Project to ensure that your data is handled securely and in accordance with applicable data protection laws.

Data Sharing
We do not share your personal data with EAS Project for any purpose other than VAT compliance. Your data will not be sold, rented, or disclosed to third parties for marketing or other purposes.

More information
For any questions or concerns regarding the handling of your VAT data, please contact EAS directly at [email protected] or visit their website at easproject.com for more information.